Browsing the web on a mobile has never been easier. There are more than 68 million mobile internet users worldwide and this number is growing. Since the development of Smartphones like the iPhone and Android platforms, getting online on your phone is an increasingly seamless and daily occurrence. Also, next year sees the launch of 4G internet. Much like the 3G internet currently used by mobile surfers but up to 20 times faster. With this in the pipeline you can be assured that mobile commerce is going to be a big part of the future of business.
Just picture it, someone sitting on the bus on the way home from work with their iPhone, watching Youtube videos and clicking through web pages when they come across something that catches their eye relating to your product. They click onto your mobile web page and before you know it, they have placed an order. This sort of impulse buy could lead to a big increase in sales.
Currently in the world of mobile internet there is a hot pot of mobile operating systems and browsers all bubbling away bouncing off each other not quite sure where to go and with who, or if they should go off and get their own operating system. They call this fragmentation, and it is likely to continue. However, while operating system decisions will remain in the pot for a while, it seems mobile browsers are getting out and heading for the shower because they have been in for longer. Browsers for the most part will be based on Webkit and have, judging by the trend, agreed to support HTML5, meaning that the majority of mobile browsers will be more consistent. Not that HTML5 is by any means the piece de resistance as there is much new innovation round every corner but it is at least a sign that things will have a strong base.
So with this in mind there is no reason for you to hold off building your mobile web page. Business is going mobile whether you like it or not so best jump on board now.
Amazon has an excellent mobile web page, check that out first to get an idea of what to aim for.
Check out these pages to give you some help with design and layout.
There are some requirements when creating your mobile site:
- Your site must be XHTML compliant
- Do not use frames
- Create a site map telling Google this is a mobile web page
- Keep your internal page links shallow to keep your mobile users engaged
- Use external CSS style sheets for mobile speed
Martin Able is a professional in providing complete payment gateways for top businesses allowing money transfer services to run smoothly.
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Tags: 4G, HTML5, mobile internet, mobile webpage
