Posts Tagged ‘social marketing’

How Important Is Twitter To Your Online Business?

Friday, January 7th, 2011

It all depends on you really…

A recent survey in the US, found that currently, 8% of online Americans use Twitter. The report produced by the Pew Internet & American Life Project is the latest in a line of interesting stats coming out of Twitter this year. This survey of 2,257 US adults carried out in September 2010 highlights (despite the relatively small sample size) the 8% that use it, but more importantly highlights the large amount of people that use it, but only very occasionally.

For a payment service provider such as Lancore, respect in the market is vital and as such social media interaction can allow us to develop alongside potential users of our money transfer services. This same basic model can be extremely useful for the vast majority of online businesses (big and small) in creating the kind of interaction that promotes them in this multi-million user marketplace.

While the US may be seeing a relatively lower than expected usage statistic, but no less impressive, the fact is that the rest of the world makes up the majority of new users. With overall user numbers skyrocketing up to 105million+ since 2006, you can take your finger off the ‘delete twitter account’ button for now. Stats released by Twitter at their developer’s conference back in April should convince you that Twitter is a valuable place to post your information:

  • 300, 000 users added per day
  • 180 million unique visitors daily
  • 3 billion requests a day – meaning a lot of tweets are read
  • 55 million Tweets posted daily
  • 600 million queries on its search engine daily

These stats should give you an idea of just how popular Twitter is. Now the question was: How important is Twitter to you online business? The answer, as I said, depends on you. Basically if you are able to post regularly, provide good unique content or at least link to or re-tweet relevant content for you business, you will eventually grow you followers. With enough followers you business will have a handy platform from which to speak to your customers through a popular and easy to use medium.

Twitter Analytics is a new dashboard coming around the end of 2010. This will give you access to valuable information on your users that can help you track: who has re-tweeted your posts, how often they have re-tweeted and any mentions, follows and un-follows. You can also track the success of an individual tweet which would come in very handy so you can work out what kinds of information your business is putting out there, is being gobbled up by your users.

Twitter is a steadily growing social medium. Online businesses might sit and look at the stats here and there and question whether or not to start a Twitter account or to delete the one they have due to lack of inquiries from that source. The fact is that you may just be ‘tweeting’ the wrong sort of thing. Using Twitter Analytics can help your business optimise your tweets so that you can tap into the billions of tweets being read every day around the world.

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