Posts Tagged ‘flash’

How is HTML5 going to affect your business?

Monday, June 28th, 2010


In a rapidly changing web environment, things become obsolete quickly as user requirements and innovation constantly push the boundaries of existing technology to the limit. A major development in the distance rumbling towards us is HTML5. HTML5 (hyper text markup language) is a new version of the core markup language (HTML) with which the web is built. Currently in order to have video or audio on a webpage, you need to use software plug-ins such as Flash, Silverlight or JavaFX. The problem with plug-ins are that they need to be installed onto your browser first, and tend to cause a number of problems which slow down websites and can even crash your computer. But with HTML5, video and audio can be written into the code allowing for slicker websites and a lot less crashing.

For businesses the native video support will mean that it is incredibly easy to have websites which can play back your videos for product demos, presentations and commercials. No longer will potential customers get to your site only to be confronted with a black box and a link to download the plug-in to view the video. How many sales do you think you’ve lost because of this?

Another feature is the “section” tag, which will provide internet marketers the opportunity to describe the topic of each section of their website individually and allow them to avoid using h2, h3 tags. This means that search engines will have even better chances of finding the most relevant content when returning your search results and get your business in front of potential customers faster.

Apple is the biggest advocate of HTML5 currently as they want it to be used by everyone as soon as possible. Mostly because they have made the decision that their new devices will not support flash, and as Apple CEO Steve Jobs explained at the recent D8 conference, they feel that Flash is dying software, and is being overtaken by the likes of HTML5. He explains that:

“Apple is a company that doesn’t have the resources that everyone else has. We choose what tech horses to ride, we look for tech that has a future and is headed up.” Steve Jobs @ D:8.

Currently, HTML5 is still off in the distance but it seems like it is only a matter of time, as big businesses, TV and News networks have been making changes to their sites so that they are ready for the changeover. Flash isn’t going to disappear right away either, but with all the sensible and business positive changes coming with HTML5 it could be on a shallow ledge.

Working within Lancore has allowed Martin Able to become a leading professional in providing secure payment gateways allowing seamless money transfer services for an array of clients.

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How Useful Is Event Tracking to You?

Friday, February 19th, 2010

Event tracking is not the most common aspect of Google Analytics and can often be overlooked by users. However it can be very useful for many different kinds of site in providing an alternative way to gather data on user trends. What Event Tracking provides is information on when and how users are interacting with various website elements such as file downloads and a variety of page gadgets. Basically, a more advanced profile of user interaction with the more dynamic aspects of your site (i.e. those that don’t take you to another page).

By using this you will be able to get a fuller insight into how accessible and useable these various additions to your site are. This includes Flash-driven elements and video players, embedded AJAX, gadgets, file downloads and loading time for data.

Of course tracking some of these elements will be more useful to some websites than others. Take a software company for instance. If they have free software patch downloads available or PDF files on using their product then they will very likely gain from using event tracking. Through this they will be able to determine the levels of downloads from specific pages and determine the time it is taking for users to achieve these downloads. This could provide further insight into page view trends and time spent on pages. It’s also useful to note that by monitoring the time spent on downloads the webmaster can determine whether download speeds are being limited by the server in some way.

In another example, a site might have a great deal of videos embedded on one page. Without event tracking it would be difficult to gauge why a user is spending a great deal of time on that page. With event tracking you will be well aware of how often users are watching these videos. If you provide a large number of videos on your page you will be able to determine which are less popular than others.

In order to apply event tracking you will have to put in some forethought as there is no specific model for using it.

  • Firstly you will have to determine which events you want to track. You may have a wide variety of dynamic elements on your site, but even starting with just one will provide a useful starting point.
  • Secondly you should correlate your event tracking with your previous analytics reports. This way you can determine which elements and on which pages your event tracking would be best applied to.
  • Finally, ensure that you use a consistent and clear standard for naming for event categories, actions and labels. Doing so will ensure that your information will be easier to understand and will be better organised.

The Author of this piece, Martin Able is an expert in online credit card processing and has set up money transfer services for an array of businesses.

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