Posts Tagged ‘business’

Why Using Legitimate Software is So Important for Online Businesses?

Friday, August 20th, 2010

With the latest mobile operating system, Android, being targeted recently by virus writers, it feels appropriate to reiterate just how important it is for people, and especially online business owners, always to use legitimate software when operating on the web.

This latest piece of malicious software came tucked in alongside an app which on the surface worked as a regular looking media player. While under the surface the ‘Trojan SMS’ would send premium rate text messages unbeknownst to the hapless innocent user, racking up large bills with the money landing in the virus writers pockets.

This latest situation should stand as a strong reminder to online business owners who rely on the integrity of their site and email systems to maintain their reputation. If for some reason you chose not to use legitimate software, perhaps downloaded from an erroneous third party site, you leave yourself open to be taken advantage of. Plus, with the rapid expansion of social media throughout the internet, the increased use of smartphones, mobile internet and online money transfer services cyber criminals are experiencing a new lease of life and are about to dust off some old school tactics to use in this fresh medium.

In order to thwart cyber criminals, there are a number of things you can do to protect yourself and your business.

Get Some Proper Antivirus Software

The first thing you can do is get yourself some proper anti-virus software. Not some free trail that keeps asking you to upgrade, real antivirus software that will regularly update and check your system. Illegitimate versions of antivirus may even be laced with a virus themselves. Stick to a reliable brand and do your research and especially if customer details will be kept on your machine.

Download From Reliable Sources

The Trojan SMS app was downloaded from somewhere other than the official Android app store, which is available from every Android phone. By choosing to download from a legitimate source you can avoid downloading anything that can harm your smartphone. Even if you do download something from outside the official app store, Android phones always ask your permission to allow an app to have control of certain actions on your phone. Check them out before you agree to install.

Beware Scam Emails

Scam emails always have and always will be a problem. The best advice is to check the legitimacy of the source of the email by researching any sites that send you a link and check with any friends or client in person or on the phone who send you any out of character emails, especially if they are asking for money or personal details.

As a leading payment service provider, Lancore pride themselves on the secure Payment Gateways that they provide for their clients as well as their highly secure internal systems. In this line of work it is imperative to not only know good security but to utilise it effectively.

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Top Tips from the Big Boys on How to Be Successful in Online Business

Monday, July 26th, 2010

Ecommerce GlobeIf you are a business owner, you will likely have aspirations of high sales figures, loyal customers and growing budgets. One way of helping you get your business heading in the right direction, and in this case online business, is to look up to businesses which currently captivate and entice millions of people around the world to invest in, log on to and buy from their websites. By taking a look at the heavy hitters out there you can see what makes them an online success and what advice you can take from their example to help your business improve.

By using the Alexa top 500 websites in the world list, which calculates its list based on the highest combination of visitors and page views, picking websites which are basically ecommerce sites and discounting websites that are search engines or directories or social networking, this list of most successful online businesses becomes a bit more interesting and less of a popularity contest.

Tucked in at No.11 on Alexa’s UK list, Amazon is the top ecommerce site behind search giants Google, Yahoo and Windows Live, and behind Facebook and things like BBC online and Wikipedia. All of which are not normal ecommerce sites. Amazon has a massive multinational customer base with, in the US, nearly three times the internet sales revenue of its nearest competitor Staples. Amazon can teach us that constantly diversifying your product base and never sitting on your laurels will keep your business profitable and ahead of the curve.

eBay sits at no.8 on Alexa’s list. Now while it is not necessarily always making profit for itself through selling items it certainly turns a healthy profit through an ‘insertion fee’ for every item users submit for auction. It must have done having purchased PayPal for $1.5 billion. Ingenuity eBay teaches us, is the key to making money online. When eBay first launched in 1995, it for a long while had a veritable monopoly on the genre until people caught up.

While these are the two biggest direct online retailers, the likes of Google, Facebook and Yahoo all make an even healthier profit by selling services, links and advertising. Is this a sign of the times that to make money online, selling goods is a less lucrative option? If you are trying to beat the top dogs then yes. But if you are a normal business with good products then online selling is still by far the best option.

Martin Able is an established team member at the payment service provider Lancore and has a wealth of experience in secure and reliable money transfer services.

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How do New Technologies like the iPhone 4 affect New Business Opportunities?

Thursday, June 17th, 2010

smartphonesWith the launch of new technologies such as the iPhone 4 and the iPad, it’s easy to forget that not so long ago there was a time when the most advanced technology in an office was the telephone:  A simpler time when pen and paper, or maybe a typewriter, along with the postal service and a filing cabinet was the basis of all work and communication. A time when salesmen went out and about to do business on the road and when computers were closer to abacuses than today’s superfast nanotech marvels.

When starting a new business in today’s environment, the technology you require has gone from being nonexistent, through large clunky and unreliable, to sleek, sophisticated, user friendly, often beautiful and increasingly open sourced. Here are some of the most important new technologies and how they affect new businesses:

Broadband Internet, HTML5

There is no escaping that we are now an online world. Without a website your company could make the best grommets in the world, but not many people would know about it. With the step to broadband internet, the World Wide Web came to households around the country like never before, (as dial-up was fairly limited), and made it possible for even the smallest start up business to create a webpage for people to see their products.

HTML is the core markup language of the internet, and the basis upon which webpages are built. HTML5 (and CSS3) is the latest version of this language, which is set to make it even easier for new businesses to incorporate various modern elements into their websites when browsers get up to speed with the technology.

Search Engines, SEO

Search engines have changed the way people search for businesses and services. When looking for anything from a new job to somewhere to sell your 1956 limited edition Elvis original album press, instead of going to the yellow pages, the majority of the world goes to a search engine.

Search engines like Google are now among the biggest and most profitable companies in the world which shows how big a part of our lives they have become. A new business that appears at the top of search engine rankings will get more business. So SEO (search engine optimisation) is an increasingly key part of any new businesses strategy, as this improves the position of a businesses website within the search engine rankings.

Smartphones

Smartphones such as the new iPhone 4 or the very popular Blackberry have massively improved the connection between small business owners and their customers. Even one person companies can maintain contact with their suppliers, other staff, accountants and clients without having to be tied to or constantly returning to a desk. With a smartphone a new business can have lower overheads also, as a number of apps available on smartphones can keep track of your finances, track your tasks and appointments, allow you to access the internet on the move and maintain a constant point of contact for potential new customers.

New technologies have revolutionised business, but have also made it easier for a business’s competition at the same time. The bar has been raised for everyone and new technologies are here to help.

Martin Able has worked for years as part of the Lancore team to provide the most secure money transfer services through complete payment gateways solutions.

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