Whether it’s for an ecommerce site or any other, it’s vital to get your name out there. There was a time when businesses got promoted by word of mouth. It still holds true for websites, word of mouth is a great provider for business, but in this case word of mouth most often refers to people posting on forums or from websites linking to you. However getting this to happen requires some work and you can’t simply rely on them coming to you. Here we provide a variety of seller utilised methods for getting your name out there to the right people.
Blogging is a great way to boost awareness of your business. Firstly it can enhance the profile of your website within Google’s search engine but it can also help bring people to your site in a new way. If you write blog articles regularly which are relevant to your business then you’re providing an alternative point of access for your site. Furthermore, people looking for information on your industry or product will find it very helpful, and who do you think they will look to when it comes time to buy? The website that speaks like an authority in their industry.
If you don’t have analytics installed on your site, get it. It is an invaluable tool for analysing your sites data and it won’t cost you a thing. It provides you with all the info you will need to understand how users are interacting with your site. Through this you can determine your sites strong points as well as any short comings, this will allow you to make the relevant changes to maximise its potential. Among a multitude of other features you will also find you can track your goal conversions (most often sales) and pinpoint your target market. As a result you will know how to get your site out to the right people.
A fairly modern method of site promotion, the effects are currently difficult to measure. However, if you consider that you are promoting to the millions of twitter users then you start to see the potential. By posting tweets related to and answering questions about your industry you can build up a reputation and some followers and hopefully direct some of that back to your site.
One of the most direct ways of advertising your site is to use a Pay-per-Click campaign. Although there will be some costs involved the rewards can easily outweigh this if it is applied properly. The result is that you will receive adverts listed at the top of relevant searches and pay an amount each time someone clicks through to your site. The end result being, that for a small cost you can get your site a great deal more exposure without extensive SEO.