Every online business, if they are at all serious about making their website profitable, needs to be thinking about their visitors when they create landing pages. Landing pages are where your users arrive at your website – depending on where individual pages appear in search results, it could be one of a number of pages and not just your homepage. You can more accurately direct your visitors to particular landing pages by using search engine optimisation techniques.
Your landing page (or pages) is the most important page on your website as it is the first moment your visitor gets to see what you are like and first impressions really count online. If you don’t grab them with this page they can easily click away in a split second, never to return again, but if you do grab them, you at least have a chance of getting them to make a purchase. It takes a lot to get a customer from landing page to payment processing, but by putting your best foot forward at the start you multiply your chances exponentially.
Grab their Attention
First thing you need to do is grab their attention. You need to let them know instantly that they are on the right page for what they are looking for and why you are the best and they should stick around and use your services. Create a solid heading which is clear and eye catching that does this then use a sub heading to elaborate a bit more. Having a high quality image right next to or underneath your headings will help to catch the eye and (if the image is right) reinforce what your headings say. Follow this up with some nicely worded copy that offers a slightly more in depth explanation of what your site is for and how it can benefit the visitor.
Reassure your Visitor
If your visitor has stuck around long enough to find out that this site does what they you need it to, next you need to convince them that this is the best site for them to use for this service and that they can trust it. After all they may well have looked at a dozen other similar sites. You can do this by providing good testimonials on your landing page and following it up with security certificates that show your site is safe. You could also include some examples of popular products to try to spark your visitor’s interest.
Get them Moving
Final step: you now need to get your visitor moving forward onto a page with products that they can buy. You can do this by basically demanding that they click on something. By providing a clear, bold and brightly coloured button with an encouraging message on it, you should hopefully get a large portion of your visitors to take the next step into your site and to be on track to make a purchase and make a discernable boost to your internet merchant account.
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Tags: Ecommerce, landing page, payment processing
