You may have one of the best websites in the business, with all the latest Flash functionalities and interactive charts rinsed through your site, but if you don’t have an active Twitter account for your business you are already missing out on a significant number of potential customers.
Why Get Twittering?
Twitter has approximately 75 million users worldwide. While this is some way behind Facebook’s over 400 million users, 75 million potential customers is not to be sniffed at.
Once you have an account you can directly interact with your customers and provide them with direct links to deals, promotions and offers.
By providing unique and interesting insight into your products and services and not just doling out offers, your customers will feel more involved with your products, even if they haven’t purchased them yet.
Twitter has just updated its format, allowing you to not only post tweets, but to post videos and images and other interactive content thanks to their partnership with the likes of YouTube, DailyBooth, TwitVid and USTREAM. This provides you with an incredibly immediate and direct way to provide compelling content for your potential customers. The new format will also entice more people that don’t even intend to Tweet messages to sign up with Twitter just to be part of the relentless newsfeed.
How to Get Twittering?
So first things first, you need an account. Go to www.twitter.com and Sign Up. Add a picture and select a user name. Either make the account personal or have it as a company account. I would suggest having more than one account and more than one person tweeting about different facets of the company, as well as a company one handing out offers and promotional stuff.
Next, use Twitter Search to find out who is talking about your company or your name and other words related to your industry. Build up a following and become a follower. A good balance usually works best.
And you’re off! As explained above, try to have a good mix of company sales info and personal inner office info and personal stories from employees. People like to feel emotionally attached to a brand and by showing off your happy and involved staff you will help people to view your company in a more appealing light.
With Twitter and other social networking functions incorporated into your site, as well as a good solid payment service provider, business merchant account and reliable payment gateways, you will be able to use your new Twitter account to encourage sales from some places in the world you never even considered.
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Tags: online business, Social Media, twitter
