When it comes it familiarising yourself with the Google Analytics system there are a lot of areas that require looking into to give you a reasonably concise overview. Among the most important areas to familiarise yourself with are the monitoring of visitor data and creating and tracking goals within your sites account. This requires quite a bit of time to be put aside in order to really get a feel for the system. However, once you have this under your belt you can make the next vital step in analysing and utilising the data that analytics gathers for your site in order to really begin optimising your site for success.
On this blog we provide a variety of articles which hopefully have assisted in making you more aware of the benefits which can be reaped from an in-depth understanding of how to utilise Google Analytics effectively. Anyone who has looked into our other posts will be well aware of how essential Analytics can be to improve your site, and in the case of ecommerce how it can assist you in improving your traffic and sales.
Usefully, aside from the articles we provide, Google Analytics is equally devoted to assisting users in the understanding and use of their web traffic analysis tool. There are several ways in which Analytics sets out to provide users with best practice methods and techniques to allow web based businesses to make analytics work for them.
As discusses in a previous articles the Analytics Data Export API allows users to make Analytics work for them. Through this extremely useful interface businesses can tailor Analytics to work exactly how they want. While the online setup provides a comprehensive overview, the ability to create your own modified version offline has the capacity to be specifically useful to your business making it incomparable in its usefulness.
Furthermore there are no limitations to how you can analyse and compare the data as the methods are entirely within your own hands. However, this does require a reasonable level of programming knowledge and understanding of analytics, so is not ideal for everyone. However for the advanced Analytics user it provides the stepping stone for a more personalised and prioritised setup.
Analytics Seminars, Videos and Blogs
For those trying to get a foothold in Analytics there are a variety of resources available from the Analytics team themselves. The analytics blog provides insight into a variety of areas within and related-to Google Analytics. In addition there are videos available which are created by Analytics employees to boost your understanding of key areas in an easier to follow format. The videos cover topics ranging from novice to advanced user practices and encompass not only using Analytics but also other applications that coincide with optimising your site such as AdWords and Website Optimiser. If your business is in the United States and is keen to get the best understanding of Analytics possible then Google regularly run advanced and introductory seminars across the country which you can register for.
Finally, for those who already have a good grasp of Analytics there are Google Analytics Qualifications which can be attained online through their Analytics IQ course and Test. This will not only offer further insight into advanced use of Analytics but will provide a qualification which is very useful to have in the industry.
The main element of Analytics that makes it so accessible stems from Google’s maxim for assisting good web development and ecommerce practices. It’s in Google’s interest to assist in the development of websites and best practices in web design and SEO. As a result you will find that there are numerous avenues available to you through which you can get detailed assistance in making Analytics an indispensible part of your websites upkeep and advancement.