Comments on: Discover How to Avoid Losing Sales by Optimising Your Online Checkout. http://www.lancorepayment.co.uk/blog/discover-how-to-avoid-losing-sales-by-optimising-your-online-checkout Wed, 21 Apr 2010 15:51:12 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Daniel Straight http://www.lancorepayment.co.uk/blog/discover-how-to-avoid-losing-sales-by-optimising-your-online-checkout/comment-page-1#comment-8 Daniel Straight Fri, 16 Oct 2009 11:57:02 +0000 http://www.lancorepayment.co.uk/blog/?p=41#comment-8 What turns me off when making a purchase online? Everything. When I click checkout, I don't want really want to checkout. I want to be done with the whole process and have the product on its way to my door. EVERYTHING that comes between me and that goal is a reason to give up. In regards to getting all the information, EVERYTHING I have to do to get complete information on the product turns me off and makes me want to give up. We have AJAX. There is no reason a user should ever have to click off a product page to get information. What turns me off when making a purchase online? Everything. When I click checkout, I don’t want really want to checkout. I want to be done with the whole process and have the product on its way to my door. EVERYTHING that comes between me and that goal is a reason to give up.

In regards to getting all the information, EVERYTHING I have to do to get complete information on the product turns me off and makes me want to give up. We have AJAX. There is no reason a user should ever have to click off a product page to get information.

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