Archive for the ‘Search Engine Optimisation’ Category

What Does Google Suing the US Government Have to Do With Your Business?

Tuesday, November 16th, 2010

Google LawsuitIn a bold move, Google has decided to sue the US Government because they feel they were unfairly excluded from a $58m contract to over haul their email systems. The law suit says that Google feels the terms of the contract make it impossible for them to offer their products; despite the fact it was told there would be “full and open competition “ and its ‘Google Apps’ could provide an equal if not better service. Google was supposedly told that only Microsoft’s business software could be used. Google had produced a special version of its apps for government systems to address all the security issues, but the Department for the Interior claimed the product did not comply with their security requirements.

Google is not happy.

But what does all this have to with you and your business?

Cost

One of the major arguments Google has lead with, after the apparent favouring of Microsoft, is that their system would cost a lot less than that of Microsoft. With 88,000 staff the Department for the Interior, a few dollars saved on each unit could make a big difference. This saving could then be passed on to citizens and businesses. Also, you may well have a business that interacts regularly with the Department of the Interior, so you may be forced to take up a compatible, more costly system to stay in business.

Competition

One of the main things Google is doing this for, (and let’s just agree that they don’t need the money) is to stand up for fairness. If Google really does have a superior product, and the agency just chose not to bother changing their provider or something, surely this is setting a bad example for all business ethics across the country. If the government doesn’t need to be fair, why does any business need to be fair? Google is standing up for your rights as much as their own.

Certainly, a level playing field is something that Lancore strongly agree with. We strive to provide the highest quality of online credit card processing to all our clients with the most secure payment gateways. How fair would it be if we reserved a better service for ‘privileged’ customers? Allowing a business to have unfair benefits within an industry is something that has cropped up in legal battles for Google and Microsoft in the past.

Customers

The real story here is not Google suing the US government, its Google’s immortal battle with Microsoft. This battle holds no bars, has no rules and is only after one thing above all: more customers. If Microsoft is seen to win in this situation, some customers (88,000 in fact) will use this at work, and then will probably use them at home and show them to their friends. If Google can use every weapon in their legal arsenal to get those customers, it will.

Would your business choose Microsoft or Google? Do you know what your customers prefer? Knowing your customers and if they prefer one system over another could well be a key to more sales.

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Google vs. Bing – Which One Should You Optimise Your Business For?

Thursday, November 4th, 2010

When you are building a business online there are many factors which you need to consider before you rush into things. First you need to ensure you have your business goals in line with the rest of your service mediums as well as sorting out a business merchant account to handle payments. Then you need to work out what you want a website for and on the back of this…what content you should have to best get your message across and ensnare your customers. Part of your marketing for your online business will (hopefully) include search engine optimisation (SEO). Now if you have ever used a search engine the chances are it will have been either Google or Bing (possibly Yahoo, but Yahoo is now just Bing in disguise so let’s just say Bing for both), and each of them have slightly different interfaces and algorithms for deciding where to rank websites.

You must decide whether you want to focus on Google or Bing. Here are some points to note when considering this:

Google

Google is by far the largest and most popular search engine in the world. It has the majority share of the search market and with all the extra stuff it is doing now like: email, TV, AdWords, Analytics, social networking, driverless cars etc. before long you won’t be able to remember what it was like before your life was in some way supported by Google. Some people however, see this hegemony as a negative. Despite Google’s consistent message that they are not evil, some feel that they have their fingers in too many honey pots and are neglecting their simple roots. These people think that the smart money is on Bing.

Bing

With the spending and technological power of Microsoft behind it, Bing is a new kid with a silver spoon in its mouth. With all the support from many big brains, a rising market share, a hefty advertising budget and now with all the power of search veteran Yahoo incorporated too, Bing could be where the smart money is.

So Which One Should You Choose?

Both of course! It is that simple. Right now when people want to find something online they ‘Google’ it, they don’t ‘Bing’ it. But as Bing gets its place in browsers search bars and other clever locations, its popularity will rise. Also, with the privacy issues Google has faced you can expect their popularity to decrease…a bit. With the extra time you spend now optimising for both, you will save yourself money in the future and potentially boost the revenues you gain, served through your payment service provider.

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