Lancore Payment Blog » Analytics

How Useful Is Event Tracking to You?

admin — Fri, 19 Feb 2010 15:36:22 +0000

Event Tracking is often overlooked in the Analytics process by many users, it is an extremely useful tool for those who employ it in the right way. For another perspective on your sites traffic and what event tracking can offer read on >>

Using Google Analytics Or Urchin

admin — Fri, 12 Feb 2010 16:28:00 +0000

While Google Analytics offers the user in depth analysis of their sites traffic, there is an alternative in the form of Urchin. There are a variety of differences between the two services, but how do you know which one is right for you? Read on to find out >>

Educating Yourself in Google Analytics

admin — Fri, 05 Feb 2010 16:33:08 +0000

Not only do Google provide a very useful and comprehensive tool in the form of Analytics, but they also set out to provide it's users with the best possible resources to assist them. Find out how to get the best information about using analytics by reading this article >>

Applying the Analytics Annotation Feature

admin — Mon, 01 Feb 2010 16:58:38 +0000

Google Analytics is regularly updated with noew features in order to make the application more expansive and helpful to it's users. This article looks into how the much anticpated Annotation feature gives the users a very useful tool to monitor how marketing and optimisation to their site is progressing. Find out how to apply this feature >>

The Google Analytics Data Export API

admin — Tue, 19 Jan 2010 14:07:09 +0000

The Google Analytics Data Export API is a very useful tool to anyone who knows how to employ it. This article looks into the potential benefits of Analytics users being able to apply the API to their Analytics data. Read the Article to find out how >>

Managing and Optimising your Site Content through Analytics

admin — Wed, 23 Dec 2009 11:04:39 +0000

It is crucial to remember the webdesign acumen 'content is king', and this is as important for an ecommerce site as any other. This article looks into optimising and organising your site content and products with the aid of Google Analytics in order to maximise your site chance of successful conversions. Read the article >>

Optimising your Site for Clientele using Google Analytics

admin — Fri, 11 Dec 2009 12:16:15 +0000

It is imperative for any ecommerce site to be well optimised in order to build up a strong client base and therefore increase their sales. It is crucial that you can understand your customer trends and demographic. Find out how Google Analytics can provide vital information for optimising for you clients and potentially increasing your goal conversions. Read the article>>>

How Goal Funnelling in Google Analytics can improve your Websites ROI

admin — Thu, 03 Dec 2009 13:41:15 +0000

Google Analytics contains a wide variety of useful tools for generating detailed statistics about site visitors. One such tool 'Goal Funnelling' is particularly useful, but how can it help improve the ROI of your website. Read the full article here>>>.

Discover How E-Commerce Tracking can Help You Increase Your Websites Profitability

admin — Thu, 19 Nov 2009 11:13:03 +0000

In this third article discussing how using analytics can help you to improve your websites ROI I will be looking at E-Commerce tracking. E-Commerce tracking allows you to send additional information to Google Analytics which lets you track and analyse not only which keyphrases are generating traffic or sales but exactly how much revenue they are making for your business. Read the full post here >>>

How and Why Your Website Should Track Goal Conversions

admin — Mon, 09 Nov 2009 11:24:43 +0000

The ability to track goal conversions through Google Analytics is one of the most important tools that webmasters have at their disposal. In this post I will look at why tracking goals is important as well as explaining both how to set up goal conversions, and how to analyse the results in order to improve your website.Read full post here>>