In previous blog posts we have looked at how you can analyse site traffic tools such as Google Analytics to better tune your site for better conversions. Once you are confident on your sites ability to convert visitors into customers then you may start wondering how best to drive not only traffic to your site, but traffic that you actually want on your site. After all, 1000 potential customers is better than 1000000 casual visitors with no chance to convert.
One technique to drive quality traffic to your site it to use online advertising, one popular way is to use ‘pay per click’ advertising. This can be a very cost effective way of attracting the right sort of people to your site. As is suggested in the name, the advertiser will only pay when the user clicks on the advert.
The actual running of a pay per click campaign through AdWords can be quite an involved job, those people looking to spend some time setting up their advertising will find that they won’t get the best from what Google’s AdWords system has to offer.
If you have had an SEO campaign previously then you may have a slight head-start when it comes to setting up an AdWords account, try using the keyphrases researched for that SEO campaign to see how they will perform in AdWords. You are looking for keyphrases targeted to your industry that are also used frequently in searches.
Now comes the time to write your actual advert text, or copy. This will be the first way you interact with your potential customer so you need to have copy that is eye-catching. This could be by displaying savings available on your site, by clever word-play or any other technique you can think of to make your ad stand out.
You will now have the beginning of an AdWords Campaign, much of the work is still ahead though, there are many facets to creating an effective online advertising campaign. Many businesses find that hiring another company to maintain the account works out as the most profitable way to organise pay-per-click advertising.
If this advertising is done well then a stream of quality traffic can be effectively directed to your site. If you look at the AdWords page on Wikipedia you can see that Google AdWords reported revenues in 2008 were $21 billion, there are a lot of businesses using this form of online advertising!
With years of experience in money transfer services and utilising extensive online credit card processing methods Martin Able has considerable expertise in managing payment services for online businesses.
